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Physical

Reading a food label without being tricked

A long read

The front is trying to sell you

Look at any food package. The front is full of big words and pictures.

That front is marketing. Its job is to make you pick up the box.

marketing
Words and pictures made to sell a product, not to give you the full facts.

A company picks every front word to look good. It can leave parts out.

Sort

Where does each thing live on a package: the front, or the back?

Tap an item, then a bucket

Front (made to sell)
Back (the real facts)

Sources

  • FDA, sample Nutrition Facts label
  • UCSF SugarScience
  • FoodNavigator-USA, 2018, on whole-grain labeling